This marketing campaign was for a project. We were given a start up to research, and with our knowledge we were tasked with improving it's current marketing campaign. My group was given Ryze Rewards, a start up based around helping college graduates pay off their student loans. Ryze offers students cashback on online purchases that then applies directly to their student loans. Ryze Rewards had a weak social media presence and little in the ways of drawing people to their website through engagement and search engine optimization. Through our project, we sought to strengthen their online presence and generate more interest from their potential customers.
Content Audit
Social Media Posts
Blog Creation and Writing / SEO
Podcast